Policy on the Use of Centrix Brand Name, Logos, Product Images, and Related Materials
Centrix is pleased to allow its customers the use of Centrix's name and trademarks for the purpose of properly promoting sales of its products and strengthening the relationship with its customers. This policy is intended to define the legal terms under which Centrix is willing to allow use of this property by outside companies.
Use of the CENTRIX brand name, logos, product images, and related information (in print- and/or electronic-forms) (hereinafter "CENTRIX Property") is limited to Centrix-Authorized Resellers, Authorized Distributors and Authorized Systems Integrators (hereinafter "User"). An "Authorized Reseller" is defined as a company that purchases Centrix products directly from Centrix or through one of its Authorized Distributors, and resells Centrix products to end-users. An "Authorized Distributor" is defined as a company that has a CCP agreement in effect directly with Centrix that stocks and resells Centrix products to Resellers. An "Authorized Systems Integrator" is defined as an Authorized Reseller with engineering capability that designs and installs integrated systems using Centrix products. Companies are specifically prohibited from using the terms "Authorized Dealer", "Authorized Distributor", or "Authorized Systems Integrator", unless they meet the specific qualifications described herein.
Centrix grants User permission to use the CENTRIX Property subject to the following conditions: (1) all advertising of User clearly indicates that it is advertising of User, and is not advertising of Centrix; (2) User's advertising does not imply or suggest an association between User and Centrix other than that of buyer and seller; (3) User's use of the Centrix Property positively represents Centrix and Centrix CCTV equipment and related services in a professional manner; (4) User's trade name is more predominant on User's advertising than CENTRIX trademarks; (5) the appropriate trademark notice ( T or ® ) appears adjacent all Centrix federally registered trademarks; (6) the Trademark Statement below appears in or at the end of all advertising wherein any Centrix trademarks are used; (7) no modifications of any Centrix Property are made; and (8) only Centrix RSP product pricing may be used for direct marketing or e-commerce promotion activities. Use for any other purpose is expressly prohibited, and may result in severe civil and criminal liabilities.
The use of Centrix Property is authorized ONLY for promotion and sale of Centrix products. Use of Centrix Property DOES NOT imply on any business association with Centrix, other than that of buyer and seller.
Centrix reserves the right to review User's advertising and may: (1) specify and require changes to the advertising as a condition of use; or (2) refuse or revoke permission to use Centrix Property by User.
Centrix trademarks are to be used in association with Centrix products according to the terms and conditions stated above. When Pelco trademarks are used for the purpose of demonstrating an association between another company and Centrix, permission is granted for their use provided that: (1) User is qualified as either an Authorized Dealer, Authorized Distributor, or Authorized Systems Integrator as defined above; (2) the applicable legend, "Authorized Centrix Dealer, "Authorized Centrix Distributor", or "Authorized Centrix Systems Integrator" appears below User's trade name; and (3) Centrix has not specifically denied permission to User. Centrix trademarks may not be used in any way that gives the impression that User is part of Centrix, or is the EXCLUSIVE Agent, Dealer, or Distributor for Centrix.
Trademark Statement
The following Trademark Statement must appear on any document that contains a Centrix trademark:
"[the appropriate Centrix trademark(s)] is a (are) trademark(s) of Centrix, and may be registered in certain jurisdictions."
Permission to use Centrix Property for any other purpose is not granted, and must be specifically obtained in writing from the Centrix Marketing & Communications Department.
Centrix reserves the right to deny or revoke permission to use any of the Centrix Property for any or no reason at any time.
